Crescent Mobile Phone
The objective was to develop a new phone that would serve as a representation of Fujitsu. The aim was to connect Fujitsu with technology while incorporating human elements. The goal was to design a phone that balances technology and ergonomics, featuring a soft and tactile feel while maintaining a sleek and modern appearance.
The resulting product, the Crescent concept, is a hard-edge slice combined with a sharp arc. The arc of the phone is crafted from a single piece of machined aluminum, resembling the graceful curve of the moon. The phone's back panel is also curved to provide a comfortable grip on the hand, while the receiver and speaker are strategically positioned to align with the user's mouth and ears. The facade remains flat on the front, symbolizing precision and advanced technology.